Manufacturer Suggested Retail Price (MSRP) is a joke. At my company we are posting MSRP on the products we sell and we're marking the MSRP up by $20. So why do we have MSRP to begin with if we're just marking that price up even more later on? I thought everyone knew that MSRP was a joke. Retailers don't really care about MSRP. They're most concerned with their margins and the competition. If they can sell you a product for over MSRP then they will. I will admit it is nice to have an estimate on how much a product might
cost when looking at a manufacturer's product info, but other than that MSRP is useless.
Posted on 09/10/03
- Category: General
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